what type of book should I publish

What Type of book should I publish?

What type of book should I publish to attract more clients?

In today’s world, there are many ways to grow your business and build your brand. One of these is through the power of publishing a book. However, you need to ensure that the content of your book is aligned with what you do for a living or where you see yourself as being of service to others who are searching for the knowledge or experience your possess. 

Publishing is a great way for professionals in any field to share their knowledge and expertise with others. Remember, there will always be people seeking answers to the knowledge you readily have.

But what type of book should you publish? 

This is one of the stumbling blocks where so many professionals get either side-tracked or simply stuck. Here I will expand on this topic and share some examples of different types of books you can consider publishing. 

You can write educationalinstructional or practical books and they can include self-help guides, textbooks, instruction manuals, etc. A good example would be something like, “How To Lose Weight Fast”. They can provide step-by-step instructions for performing a particular skill or task or educate and enlighten around a particular topic. There are also narrative or personal story-type books such as autobiographies and memoirs. These can offer inspiration for others who may have similar challenges or provide inspiration and motivation to others looking to make some life-changing improvements. If you don’t have time to commit to a larger body of work, consider publishing a quick read with some great takeaways. You can also use a short book as a lead magnet to attract new readers or offer it as a bonus incentive. You can also create a Workbook to add extra value and practical instruction/application to the content the reader will come across, which will reinforce key take-home points. This option is perfect if people need more hands-on learning than just reading about it in a traditional non-fiction how-to book. 

There are several key considerations before you publish; spending some time answering the following and reflecting on what you want to achieve will save you lots of time, frustration and stress.

  • What type of business are you in? For example, are you a wellness coach, therapist, business mentor, advisor or an expert in your field who has the expertise that can be transcribed and shared in book form? 
  • Do you have an audience or potential readership looking for answers to problems you can solve or can you provide a stop-gap between where your target audience is and where they want to be? 
  • How can you carve out a niche for yourself or a more significant piece of an existing niche? 
  • What unique angle can you present to make your book stand out from what already exists in the marketplace? 
  • How can your content be translated into an engaging read for your audience?
  • What is the purpose of your book and what are you trying to achieve with it?
  • What type of content will be in your book (examples include how-to, inspirational, biography), and do you have enough content for a balanced informative book that will engage your readers?
  • Who is the target audience for your book? This needs to be very specific to be most relevant and have the greatest impact.
  • What tone/writing style do you want to reflect – for example, authoritative, relaxed, conversational?
  • How much time do you have to dedicate to writing this book?
  • Do you already have an outline for your book or do you need help developing one? 
  • Who can you turn to for support? Knowing when and where to ask for help is just as important!

Publishing a book is a great way to grow your business and build your brand. However, there are plenty of other means that can accomplish this too, but a book written and published the right way is a great way to make authentic connections. Offering something of value, shows that you understand your reader, have something that will help them; it is a seamless, natural way to invite them to connect with you to find out more about you and your business.

The book’s tone, layout and design should reflect what is natural to you and resonates best with your readers.

If you write in a style that shows your personality and is relatable and personable, readers will naturally be drawn to you.

You do need to test content for feedback and engagement from your target audience; otherwise, you may end up writing a book that you think is the right book to write, but it may be off-target with content and with your audience.

Here are a few tips on publishing a book to attract the right clients to your business

Do some detective work and step into your clients, customers or prospects’ shoes. What are their challenges, what are they looking for answers on that isn’t adequately addressed elsewhere? You may have heard it before, but it is one of the biggest areas overlooked; yet it is one of the most important.

If unsure of where to start, do customised surveys or follow other survey posts where your prospects are asking questions or looking for help. What can you learn?

Look on stores like Amazon and view non-fiction books relevant to your field of expertise. What do the reviews say about the book – good and bad? How can you turn this to your advantage? What language do your target readers use around their pain points, frustrations, concerns? How do they respond to different aspects of the content of the book they are reviewing?

Then put together an outline of an overall theme and topics that need to be covered. As you build it, prepare to revise it many times. Does the content follow a logical, sequential, natural order, or will there be room for confusion or disengagement while reading? Getting this part right will help with the workflow and enhance the reader experience.

Write in a style that feels most natural to you and you will enjoy it even more. If you find it difficult to write and think without making much progress, record what you want to write about on a voice recorder and have it transcribed. Then review all the content followed by editing, first by you, then by a professional editor. You can also send for a peer or expert review but never discount a professional edit. 

Your book is like an extended CV. What first impressions are given out? Would you send out a CV with poor spelling and grammar? That wasn’t clear? That was uninspiring and doesn’t present you at your best, and leaves doubt about your credibility and authority as a respected expert in your field?

No, you wouldn’t.

If you find yourself time or content poor and maybe have all the content in your head but not anywhere else, consider working with a ghost-writer who will expertly guide you through a series of verbal prompts and interviews to glean the gold in your mind and transcribe it into high-value content for your book.

Always keep in mind how you can best support others. It will serve as a great guide for you and will stop you from going down some rabbit holes!

For each topic, ask yourself what is the essential message you need to get across. What action items (if any) and key learning outcomes can be shared to engage readers and confirm to them that you are the person they want to engage and work with?

Don’t be afraid to reach out and seek help or guidance along the way and take on board feedback both good and bad. If receiving negative feedback, don’t dismiss it without an honest appraisal – are some points justified?

Be persistent, disciplined and committed to keep going. Lots of stops/starts can make the book look and feel disconnected and it will be easy to get distracted or go off on a tangent or for the content to grow stale. It is also more difficult to stay motivated. Get into a practice of focussed bursts of attention and leave the editing to the end so you won’t break “the flow”.

Keep notes based on key “aha moments” experienced by clients or important breakthroughs or problems you have solved. Of course, ensure you don’t divulge anything confidential or of a sensitive nature that could identify a client.

Look through all your existing content and see where it can be repurposed in your book.

Set a goal for yourself that stretches around writing and publishing deliverables! Make it a challenge but doable. It will be all the more meaningful and worth it. 

Ultimately, book publishing is a great way to grow your business and build your brand if you have the time, resources and skills needed.  

It takes dedication, perseverance and the willingness to put together content that will deliver on the outcome you set out to achieve for yourself and your readers. A win-win all around!